David R McGill

I help leadership teams understand the underlying drivers of revenue performance, identify where the business may be misreading the signals, and determine which risks and opportunities deserve attention first.

My primary focus is recurring-revenue businesses, particularly membership and subscription models, where retention, pricing, customer behavior, monetization, and forecasting are tightly interconnected.Through focused diagnostic engagements, I provide an independent, decision-oriented perspective that helps executives see the business more clearly and make better decisions sooner.Areas of focus
- Revenue quality and performance durability
- Retention, churn, cohort behavior, and customer value
- Pricing, monetization, LTV, and segment economics
- Forecast reliability and long-range revenue visibility
- Prioritization of the highest-impact risks and opportunitiesThe output is not more reporting for its own sake. it is clear, executive-ready decision support: what is happening, why it matters, and where leadership should act next.Background
Before launching McGill Advisory, I was a senior strategic finance and revenue analytics leader at Sony Music, responsible for forecasting, planning, and performance analysis across more than $4B in annual digital revenue.My work spanned streaming, subscription, UGC, and platform revenue, and involved partnering directly with executive, finance, commercial, and business development teams on pricing, partner strategy, long-range planning, forecast visibility, and major revenue decisions.Who I work with
I work best with CEOs, founders, CFOs, and leadership teams seeking an independent perspective on their revenue system, particularly when the headline numbers do not fully explain what is changing underneath.