David R. McGill Advisory
Independent Intelligence for Commercial Decisions
We develop proprietary business and market intelligence that helps organizations make better-informed commercial decisions.By bringing together fragmented information, verifying the underlying evidence, and applying rigorous analysis, we turn complex data into clear, practical intelligence.Initial focus: Location & Market IntelligenceContact:
[email protected]
Business Intelligence for Important DecisionsImportant commercial decisions often depend on information that is incomplete, fragmented, or difficult to obtain.We develop independent intelligence to help businesses better understand markets, competitors, investments, and commercial opportunities.Our focus is on providing clear answers supported by reliable evidence, without requiring clients to adopt complicated software or interpret large volumes of data themselves.
Location & Market IntelligenceOur first proprietary intelligence initiative focuses on physical business locations and the markets in which they operate.We're developing a verified information foundation covering business locations, operators, brands, and competitive environments.The objective is to provide clearer intelligence about physical markets and the commercial decisions that depend on them.Potential applications:Market Evaluation
What does the competitive environment look like in a particular market?Expansion Planning
What should a business understand before entering a new market?.Acquisition Evaluation
What location-level risks and competitive exposures exist within an acquisition?Portfolio Intelligence
How are existing locations positioned relative to competitors and local markets?
Specific Questions. Reliable Evidence. Clear Answers.Our approach emphasizes three principles.Reliable Information
We assemble and verify information from multiple sources to establish a dependable analytical foundation.Rigorous Analysis
We apply transparent methods and commercial judgment to identify meaningful patterns, risks, and opportunities.Clear Conclusions
We translate complex findings into straightforward intelligence that decision-makers can understand and use.The complexity belongs in the analysis, not in the customer's experience.
About the Founder
David R. McGillDavid brings extensive experience in commercial finance, strategic planning, and analytical leadership.Before founding David R. McGill Advisory, he spent 14 years at Sony Music Entertainment, most recently as Senior Director of Digital Revenue Analytics & Forecasting.He led global forecasting, planning, and performance analytics across approximately $4 billion in annual digital revenue, supporting senior leadership on financial and commercial decisions.David holds an MBA from NYU Stern School of Business and an MA in Accountancy & Finance from Heriot-Watt University.His background in commercial finance and analytical leadership informs the firm's approach to developing independent, evidence-based business intelligence.
Let's ConnectIf you're evaluating a market, expansion opportunity, or investment involving physical business locations, I'd welcome a conversation.I'm also interested in hearing from businesses and investors about the information they currently use to support important commercial decisions.David R. McGill
Founder, David R. McGill AdvisoryContact:
[email protected]
linkedin.com/in/davidrmcgill